As the world prepares for the next pandemic, we’re all ready to burst. The emergence of the Content Creator economy in 2020 caught many by surprise. It refers to individuals who create content without the media companies.
The rise of content creators on Substack has been abuzz. Some of them include Ashley Feinberg and Matthew Yglesias. I believe that the “creation” economy will drive the next generation of content creation.
In the 1990s, few people were content creators. Today, around half of the world’s population is content creators. This is largely due to the rapid emergence of tools that make it easier for creators to monetize their work.
Two technological forces have made it easier for creators to create their businesses: the rise of platforms that allow them to monetize their work and the no-code tools that allow them to start their businesses.
While ad revenue is still a fickle beast, subscription platforms like Substack and Patreon make it so that people can easily subscribe to creators’ work. Other platforms like LinkedIn Learning and Udemy make it easier for creators to monetize their work.
What will the content revolution intend for trademarks?
The parallels between the current pandemic and the creative revolution that happened during the 1920s are striking. The rise of pandemics forces people to rethink their notions of storytelling and art. As things are back to normal, there’s a renewed sense of momentum for creators.
Many marketers will look at the “Content creation” economy and see new advertising vessels. But they’ll also see the same old ad playbook. Here’s how:
- Encompassing internal influencers
- Double down on inventive expertise—even if you can’t choose them full-time
- Know your clients inside out
- Give your inventive team independence
- Invest in both “creator economy” & “enterprise content creation” tools
To know more about content creation and strategies, ask Apex Solutions Ltd, will discuss it in detail.